Executive Team
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Steve Cable, CEO
- 25+ years scaling SaaS software companies across Search, ERP, PSA, and Identity
- Bootstrapped CMap Software to market leadership and PE investment
- Proven track record in strategic growth, market penetration and product-market fit
- Drives commercial traction and investor readiness for Insights IDS
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Mark Gerhard, Chairman
- Serial entrepreneur and investor with deep tech and capital markets experience.
- CEO/CTO of Jagex software: scaled to $250m exit.
- CEO of Ascendant Digital; merged to form Nasdaq-listed MarketWise (MKTW).
- Brings real-world exit experience and platform scaling expertise
- Ensures Insights IDS is investor-ready and built to scale.
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Louise Pugh, Advisor
- Former hedge fund manager at GLG Partners and Point72
- Specialist in European mid-cap equities and portfolio strategy
- Deep understanding of institutional workflows and research processes
- Brings investor perspective to product design and positioning
- Helps align Insights IDS with the decision-making needs of professional investors
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Neil Crabb (Advisor)
- CEO and co-founder of Frontier IP Group plc, backing high-potential university spin-outs.
- Former fund manager at Equitable Life and Duncan Lawrie, focused on smaller companies and tech.
- Co-founded Sigma Capital Group plc, leading early-stage tech investments and scale-up strategies.
- Extensive experience funding and supporting commercially viable, IP-rich businesses.
- Advises Elute on strategy, governance, and investment, with direct knowledge of Insights IDS use cases.
- Earlier roles included leading Investment IT systems and advising the FT on software development.
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Clio Sparks, Director (elect)
- 15+ years in IP strategy, analytics, and patent consulting
- Founder of Sparkes IP and current COO at IP consultancy C2C IP
- Advises global firms on IP tech, portfolio strategy, and positioning
- Experience spans software vendors and IP law practices
- Ensures Insights IDS balances technical credibility with usability for non-IP usersoes here
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Mark Rosten, Director
- 30 years in software engineering across SaaS, healthcare, and fintech
- Lead Agile teams delivering scalable, user-centric platforms
- Software Commercialisation Director at Frontier IP
- Focused on building robust, accessible, and market-ready solutions for Insights IDS
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Stuart Eaton, Director
- 5 years managing large pension funds, including Head of UK Equities at Newton and Insight
- Deep insight into institutional investment priorities and evaluation processes
- Now an active private investor and board advisor across multiple sectors
- Helps align Insights IDS with how investment committees assess opportunity
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Matthew White, Advisor
- Matthew has 25 years’ experience working with multinational telecoms and media companies on service innovation.
- Previously he was Head of Innovation at AB Sugar, part of FTSE 100 Associated British Foods.
- Matt is Chief Commercialisation Officer at Frontier IP.