Executive Team

  • Steve Cable, CEO, elute

    Steve Cable, CEO

    - 25+ years scaling SaaS software companies across Search, ERP, PSA, and Identity

    - Bootstrapped CMap Software to market leadership and PE investment

    - Proven track record in strategic growth, market penetration and product-market fit

    - Drives commercial traction and investor readiness for Insights IDS

  • Mark Gerhard, Chairman, elute

    Mark Gerhard, Chairman

    - Serial entrepreneur and investor with deep tech and capital markets experience.

    - CEO/CTO of Jagex software: scaled to $250m exit.

    - CEO of Ascendant Digital; merged to form Nasdaq-listed MarketWise (MKTW).

    - Brings real-world exit experience and platform scaling expertise

    - Ensures Insights IDS is investor-ready and built to scale.

  • Louise Pugh, Advisor, elute

    Louise Pugh, Advisor

    - Former hedge fund manager at GLG Partners and Point72

    - Specialist in European mid-cap equities and portfolio strategy

    - Deep understanding of institutional workflows and research processes

    - Brings investor perspective to product design and positioning

    - Helps align Insights IDS with the decision-making needs of professional investors

  • Neil Crabb (Advisor)

    - CEO and co-founder of Frontier IP Group plc, backing high-potential university spin-outs.

    - Former fund manager at Equitable Life and Duncan Lawrie, focused on smaller companies and tech.

    - Co-founded Sigma Capital Group plc, leading early-stage tech investments and scale-up strategies.

    - Extensive experience funding and supporting commercially viable, IP-rich businesses.

    - Advises Elute on strategy, governance, and investment, with direct knowledge of Insights IDS use cases.

    - Earlier roles included leading Investment IT systems and advising the FT on software development.

  • Clio Sparks, Advisor, elute

    Clio Sparks, Director (elect)

    - 15+ years in IP strategy, analytics, and patent consulting

    - Founder of Sparkes IP and current COO at IP consultancy C2C IP

    - Advises global firms on IP tech, portfolio strategy, and positioning

    - Experience spans software vendors and IP law practices

    - Ensures Insights IDS balances technical credibility with usability for non-IP usersoes here

  • Mark Rosten, Director, elute

    Mark Rosten, Director

    - 30 years in software engineering across SaaS, healthcare, and fintech

    - Lead Agile teams delivering scalable, user-centric platforms

    - Software Commercialisation Director at Frontier IP

    - Focused on building robust, accessible, and market-ready solutions for Insights IDS

  • Stuart Eaton, Director, elute

    Stuart Eaton, Director

    - 5 years managing large pension funds, including Head of UK Equities at Newton and Insight

    - Deep insight into institutional investment priorities and evaluation processes

    - Now an active private investor and board advisor across multiple sectors

    - Helps align Insights IDS with how investment committees assess opportunity

  • Matthew White, Advisor, elute

    Matthew White, Advisor

    - Matthew has 25 years’ experience working with multinational telecoms and media companies on service innovation.

    - Previously he was Head of Innovation at AB Sugar, part of FTSE 100 Associated British Foods.

    - Matt is Chief Commercialisation Officer at Frontier IP.